Giving away branded apparel and promotional products to prospective customers and early adopters is a cost-effective way to promote a growing startup or small business. You can always leverage startup swag to achieve key marketing objectives such as acquiring new customers, introducing a brand, or increasing customer loyalty and retention.
Given the fact that promotional products are highly preferred by consumers to other forms of advertising, they remain to be a valuable tool for B2C marketing. With that being said, today we take you through some of the many ways that startups can leverage swag to reach different marketing goals.
Drive booth traffic and raise awareness with classic trade show giveaways
Leading tech startups constantly use branded t-shirts as part of their events marketing strategy. Not only can trade show and conference swag help attract more visitors to your booth, but it will also help with lead generation before and after the event. However, it is essential that you use t-shirt designs that will clearly display your brand logo and a slogan that succinctly describes your business or product offering.
Leverage small giveaways to build customer loyalty
There is no denying that consumer goods startups tend to add a small promotional gift like a logo sticker and pins to packages order by first-time checkers. Giving away freebies or inexpensive swag items to customers when they engage with your brand on social media is another easy way to surprise and delight your customers without spending a lot of money.
Consider incorporating high-quality startup swag into an internal marketing campaign
As we conclude, it is worth mentioning that custom swag boxes and other high-quality branded merchandise can help motivate and reward hard working employees and interns when running a small business or startup. And this can be attributed to the fact that they are highly effective when relied upon as welcome gifts for new interns and employees.
It is evident that swag giveaways can help differentiate your brand and make sure your company attains various marketing goals in almost no time.
